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This trademarked logo constitutes fair use on BMW and related articles because:
- It serves to identify the company. Because this is the official corporate logo, no free image would be a suitable replacement for this purpose.
- Given the context, there is no realistic possibility that a Wikipedia page would be mistaken for an official BMW site because of the presence of the logo.
- Within articles, it is rendered at Web resolution.
- It does not infringe upon the original trademark holder's ability to use and profit from the mark.
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File:05-JP id Tech 5 Challenges.pdf